This strategic move reinforces the Maison’s position in Asia. Overlooking the Chao Phraya River, ICONSIAM offers an exceptional environment, blending culture, craftsmanship, and world-class retail – an ideal setting to discover the world of Jaeger-LeCoultre. The Jaeger-LeCoultre boutique will be open to the public from June 2026. This new boutique is located on M Floor, Unit no. M15/2, ICONSIAM Bangkok, Charoennakorn Road, Klong Ton Sai Subdistrict, Klongsan District, and welcomes visitors daily from 10:30 AM to 7:00 PM.